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8 Best practices to increase your Squarespace SEO

Updated: Aug 23, 2023

Are you looking to get your Squarespace website seen by more people? Search Engine Optimization (SEO) is an important tool that can help you reach new visitors and increase your visibility online. SEO helps search engines find, understand, and rank your website among other sites in the search results. With a few small tweaks, you can dramatically improve your Squarespace SEO and start driving more organic traffic to your website.

1. Optimize Your Website Titles and URLs: The titles and URLs of your webpages provide important clues to search engines about the contents of those pages. Make sure each page has a unique title that accurately describes the content, and that the URLs use keywords related to the topic. At the same time, just having title tags isn't enough. It is also very important to make sure they are correctly optimized! It is recommended to keep your title tag under 65 characters so you don't run the risk of having part of it cut out from the search results page. Go through your pages and shorten any of your title tags that exceed 65 characters.

2. Use Keywords Effectively: Targeting the right keywords is key to improving your Squarespace SEO. Research relevant keywords that you think people might use when searching for your website, and then use those keywords in the titles and content of your pages.

3. Craft Quality Content: Quality content is essential for good SEO. Make sure each page on your website provides helpful information to visitors, and that it’s written in a clear and concise manner. The more helpful the content is, the better your chances of ranking higher in the search engine results pages (SERPs).

4. Utilize Alt Text: Search engines can’t “see” images, so it’s important to include an “alt text” attribute for each image on your website. This will tell search engines what the image is about and help them index it for relevant searches.

5. Promote Your Content: Creating great content isn’t enough – you also need to promote it. Share your website on social media, start an email newsletter, and submit your site to directories. These activities will help you build valuable backlinks that can further boost your SEO efforts.

6. Make Your Site Mobile-Friendly: It’s important to make sure your Squarespace website looks good on mobile devices. Not only will this give users a better experience, but it can also help with your SEO efforts. Many search engines now prioritize mobile-friendly sites in the SERPs, so it pays to ensure yours is properly optimized for all devices.

7. Keep Your Site Up-to-Date: Search engine algorithms are constantly changing, so it’s important to keep your Squarespace website up-to-date. Make sure you’re using the latest version of the platform and that any plugins or themes you’re using are current as well. Regularly updating your site will help ensure it remains visible in the SERPs.

8. Monitor Your SEO Performance: Tracking your SEO performance is a great way to identify areas of improvement and ensure you’re on track to reach your goals. Use Google Analytics or another analytics tool to see which keywords are driving traffic to your site, and then adjust your strategy accordingly.

With these eight tips, you can drastically improve your Squarespace SEO and start driving more organic traffic to your website. Be sure to keep an eye on your performance over time and make adjustments as necessary to ensure you stay ahead of the competition. Good luck!

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