What is SEO?
Search Engine Optimization (SEO) is a digital marketing strategy aimed at improving a website's visibility and ranking on search engine results pages (SERPs) like Google, Bing, and Yahoo. It involves optimizing various aspects of a website, including its content, meta tags, site structure, and backlinks, to make it more appealing to search engine algorithms. SEO is crucial for businesses because it can significantly impact their online presence and organic traffic. When effectively executed, SEO can lead to higher organic search rankings, increased website traffic, and enhanced brand visibility. However, unlike paid advertising, SEO is a long-term strategy that often takes time to yield noticeable results. While some improvements can be seen in a few weeks, it typically takes several months to a year to achieve significant, sustainable SEO results. Nevertheless, the long-term benefits of SEO, such as lower acquisition costs and consistent traffic growth, make it an essential investment for businesses looking to establish a strong online presence.
Different Types of SEO
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Get to Know Your SEO Expert
Meet Joram Guimond, our SEO expert and owner at ORIONN Marketing. Joram is not just an expert in his field; he is a dedicated perfectionist who will go to any length to ensure your company's success and the achievement of your desired results. With a deep understanding that today's business world intertwines emotions and professional endeavors, Joram treats each client not just as a customer, but as a valued member of our ORIONN family. He believes in nurturing this bond, pledging to care for and support your business as if it were his own, fostering growth and success every step of the way.
What we do for your SEO
01
Write for humans first and search engines second
Google's algorithm is advancing daily, tuning in to our thoughts through constant human interaction. Remember, there's no shortcut to outsmart a search engine, so focus on writing for people, not algorithms. Our main aim will be to genuinely engage and satisfy your audience with natural, compelling content. Overusing or forcing keywords is easily noticeable and detracts from your message. Let your informative and valuable content be naturally enhanced by well-placed keywords, respecting both your readers and search engines.
02
Use targeted keywords in all the right places
Keywords are the foundation of SEO, essential for understanding what both visitors and search engines like Google seek, significantly outperforms organic social media in driving traffic. Emphasizing the importance of keywords, they should be central to all your SEO efforts. However, the key isn't to randomly sprinkle them throughout your content, but to strategically place them based on thorough research. We utilize tools like Google Ads and SEMRUSH for identifying primary and long-tail keywords, analyze competitors for gaps, and remember to incorporate them into metadata and link anchor texts. Most importantly, we integrate keywords smoothly into your content to maintain its natural flow and readability.
03
Focus on user experience (UX)
A user-friendly website is crucial, as navigating a difficult site can be a frustrating experience that drives visitors away, affecting both their impression and Google's ability to understand your content. A seamless user experience is not only appreciated by visitors but also aids Google's crawlers in scanning your content, thus improving your search engine rankings. we will enhance user experience, use clear headings, concise paragraphs, organize your sub-folders, and ensure mobile optimization. These improvements can significantly lower your site's bounce rate, boost rankings, and increase conversions. With Core Web Vitals now a key factor in Google's ranking algorithm, prioritizing page speed optimization is more important than ever.
04
Focus on building relevant links
Building relevant links is a pivotal part of enhancing your website's domain authority and reputation. Outbound or external links not only enrich your content but also pave the way for potential reciprocal backlinks through outreach. Remember, links are a crucial factor for search rankings, as they guide bots and crawlers to discover and assess the relevance of your content. Internal linking is just as important, so confidently link to other pertinent pages on your site where it feels natural. Impressively, 51% of marketers observe a positive impact within just one to three months of executing a link-building strategy.
05
Format content for Featured Snippets
Featured snippets (those highlighted answer boxes at the top of search pages) have become dominant forces in search engine results. Familiar yet perhaps unrecognized by name, they signify your content's excellence when you manage to secure one. To increase your chances of earning a snippet, consider using bullet points, numbered lists, infographics, and direct answers to question-based searches. While they may not always lead to direct clicks, as they often answer queries in the Google preview, their presence in over 19% of search results is growing, making them invaluable for boosting brand visibility. Ultimately, even if immediate clicks aren't forthcoming, the increased brand exposure ensures that the clicks will eventually follow.
06
Remove anything that slows down your site
Ensuring your website is fast, accessible, and user-friendly is vital in today's digital landscape where people demand instant information and results. If your site is slow to load, visitors will quickly lose patience and look elsewhere. To enhance your site's speed and the smoothness of user experience, we provide actions like removing outdated plugins, cleaning up your code, optimizing and compressing images, and organizing your sub-folders logically. We'll also utilize tools like Google Page Speed Insights or GTmetrix to keep track of your site's performance. Remember, a swift and seamless website not only retains visitors but also speaks volumes about your professionalism and attention to user needs.
07
Pay attention to Google algorithm updates
Staying updated with Google's algorithm changes is crucial, as these frequent and often surprising updates significantly impact website rankings, either rewarding or penalizing them based on adherence to the latest standards. Factors like accessibility, site speed, and the quality of content play a major role in determining these rankings. To keep pace with these changes, we subscribe to industry websites and forums for the latest information. Additionally, using tools like Google Analytics and SEMrush to monitor your traffic can help you identify the impact of these updates, allowing you to adapt your strategies effectively.
08
Improve existing content & add missing subtopics
Remember, your SEO strategy is an ongoing journey without a final destination. Constant updates and competition require continuous effort and improvement on existing content. If you're a new client to our SEO services, we usually start by enhancing old content with keywords, backlinks, and improved readability. We then use your keyword research to create a long-term content plan, developing a 'cornerstone' article that branches into more specific pieces. Conduct a thorough content audit with tools like SEMrush and Yoast, and remember, updating old content can potentially double your traffic. We'll focus on creating evergreen content and make good use of both internal and external linking.
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